The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, “the first modern eye cosmetic for everyday use,” and Ultra Lash, the first mass-market automatic, in the 1960s.
In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one weekend. In 1975, the company moved to Little Rock, Arkansas, where it is still located. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline’s headquarters remained in Memphis until its acquisition by L’Oréal in 1996. Its headquarters was then moved to New York City in 1996 and its factory to Brooklyn in 2000.
davidob 12 months ago
“Nudge,nudge, wink,wink. Say no more, say no more.”, he said Idley.
stairsteppublishing 12 months ago
Marketing will getyou every time. Maybe this time it will work.
seanfear 12 months ago
“Why do I buy this?” – the question that i couldn’t answer for the past 30 years of my life.
Brass Orchid Premium Member 12 months ago
While the shirt silently comments.
Mr. Impatient 12 months ago
I get cat hair in my eyes and it gets irritated and weepy.
tammyspeakslife Premium Member 12 months ago
I never tried that kind of mascara and now I never will. Thanks Manders ;) XOXO
BeeLBC 12 months ago
“Non-clumping Formula” is always a lie
Comic Minister Premium Member 12 months ago
Good eye makeup talent mam!
willie_mctell 12 months ago
I have longer, darker eyelashes than my wife. It’s not a good situation. OTOH I have a lot of hair on my back.
RonBerg13 Premium Member 12 months ago
Because you want lovely, red, irritated, weepy eyes?
Heh Heh…
Teto85 Premium Member 12 months ago
The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, “the first modern eye cosmetic for everyday use,” and Ultra Lash, the first mass-market automatic, in the 1960s.
In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one weekend. In 1975, the company moved to Little Rock, Arkansas, where it is still located. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline’s headquarters remained in Memphis until its acquisition by L’Oréal in 1996. Its headquarters was then moved to New York City in 1996 and its factory to Brooklyn in 2000.
“Borrowed from Wikipedia.”
azkfwecho Premium Member 12 months ago
Never been much of a makeup wearer. Used to only be for special occasions. Now I never wear it. I think all the makeup I have is 20 years old or more.