Stone Soup by Jan Eliot for March 25, 1997
Transcript:
Joan: One of my clients wants to do an ad campaign for lint rollers using blond models in bikinis. Val: You're kidding. Joan: I wish I were. What is with people? Why do they think you can use sex to sell anything?! Val? Val: S-sorry, sis. The guy in that ad looks just like Denzel Washington.
in the last year saw a good study suggesting sex does not sell. Either the people didn’t remember what the product was or they had slightly more negative feelings about it than before. Got Val’s attention, but will it get her to buy it? Absolutely different