Oct 1, 2013
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Frazz: I was talking about that with a friend. He wondered whatever gave businesses the idea that spelling poorly implied credibility.  Miss Plainwell: Was this your friend who spells his name "Jef"?  Frazz: Maybe. What's your point?
Oct 3, 2013
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    Alexikakos  over 4 years ago

    No proper name is misspelled. If you see it, you know what it refers to.In this sentence, there is only one misspelled word…<brHe went kwicklee to the Kwik-Ship depot.

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    GoBlue  over 4 years ago

    Ah Jef.. Don’t you know that it’s the dumbing down of America?

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    seyleigh  over 4 years ago

    What’s wrong with Jef? My name is spelled weird and mispronounced constantly, at least Jef is easy!

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    beymly  over 4 years ago


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    Mr Nobody  over 4 years ago

    Mister Mxyzptlk concurs.

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    tfreim912  over 4 years ago

    Do you discuss things with your characters often, Mr. Mallett?

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    Ironic Eggbeater GC Insider over 4 years ago

    Frazz’s T-shirt adds a nice touch. Asics?

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    strickmaedel  over 4 years ago

    asics = anima sana in corpore sano

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    PuckerbrushCity  over 4 years ago

    @cenright…nice catch.

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    DutchUncle  over 4 years ago

    But if you spell words correctly, you may not be allowed to trademark them.

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    1MadHat GC Insider over 4 years ago

    ASIX – Taiwanese electronics company (from Google).

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    magicwalnut GC Insider over 4 years ago

    Sign on a little shop in Bryson, NC: “Necklesses”

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    puddleglum1066  over 4 years ago

    So… if Jef Mallet is emulating Bil Keane (in dropping the letter from his name), there must be a cartoonist out there emulating Tedd Pierce and adding a letter. Else the cosmic balance will be disturbed…

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    Joseph Houk  over 4 years ago

    Ooooooh Self-burnnnnn….

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    Dampwaffle  over 4 years ago

    Actually, you can’t Trademark a legitimately spelled word. GM once tried it with their line of “Flexible” busses. They had to take the “e” out before they could trademark the name – which is why we are now inflicted with SAV-MORS, RITE-AIDS, BI-MARTS and the the like.

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    AshburnStadium  over 4 years ago

    At least he doesn’t spell his name “Jef-fa-fa!” (Peanut in Jeff Dunham’s routine)

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    sbchamp  over 4 years ago


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    Jmbcauld  over 4 years ago

    My pet peeve, too!!

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    The Old Wolf  over 4 years ago

    Jef only spells his name that way because his parents named him “Geouphh,” and having people belch his name got really old.

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    SpaceMan Spiff  over 4 years ago

    They spell wrong for distinction. It’s a lot more recognizable when you have the name “Kwik Shop” than when you have the name “Quick Shop.”

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    /profile/2252895  over 4 years ago

    How about this spelling, Dwain. Have only met two guys that spell it the same as myself.

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    Thomas Pallen GC Insider over 4 years ago

    Good grief, people! Businesses deliberately alter spellings of common words because common words cannot be copyrighted. In the process they distort the language, but why should they care about that? When their customers become illiterate, they won’t be able to read the warning labels or the expiration dates, will they?

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    Seed_drill  over 4 years ago

    I may be mistaken, but I don’t think you can trade mark proper words, but you can the misspellings.

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    Michael W. Barr GC Insider over 4 years ago

    Perhaps businesses use irregular spellings to establish a name that can be trademarked. “Shop Right” is probably not a name that can be trademarked. “Shop Rite” probably is.

    And yes, I think “Jef” is something of an affectation. But a tolerable one.

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    realman  over 4 years ago

    I don’t mean to pile on about ShopRite – I thought of this independently, before reading the other comments, but…In addition to mwbarr’s good point about trademarking, technically, if you think of ShopRite as referring to the shopping ritual (The Shop Rite [wink;smile]), it could be considered spelled correctly (if one accepts turning the two words into a compound word).

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    androscoggin  over 4 years ago

    Oh come on now! Why not insist that Jef be Goeff? Or whatever the name was before that? In this country it’s legal to use any name you want – without having to change it through the legal system – as long as you don’t do it for fraudulent purposes.

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    Scott Sallstrom  over 4 years ago

    We have Sav-A-Lot & Kwik Trip, & a brand called Shur-Fine.

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    Zaristerex GC Insider over 4 years ago

    What’s even worse than store names is smartphone app names. Let’s see… there’s Pixlr, Gyft, Plaaan, Fotor, Lettrs, Bouncr, Lyst…. well, you get the idea.

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    androscoggin  over 4 years ago

    And think of the spelling changes that computers (chat) and cell phones (text messaging) are causing. Nothing lasts forever.

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    hippogriff  over 4 years ago

    bigpuma: I thought it was “steal” in the more honest late 19th century. Noted for having the Army shoot anyone wanting to be paid (see Homestead).

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    PapaBishop  over 4 years ago

    There’s a garage near here with a sign “Your on camera.” I, and the rest of my family, refuse to take our cars there. figure if they can’t spell they can’t read the service manuals either.

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    CamiSu GC Insider over 4 years ago

    i have a brother named Stev (as well as a brother named Geoff)

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    Tina Gurtler  over 4 years ago

    I think it’s alright to make fun of Yourself!

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    childe_of_pan  about 1 year ago

    Anybody here read “Questionable Content” written by a guy named Jeph?

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