I don’t think it’s sexist per se, given kissing seems to be a popular activity amongst many cohorts of people.
Sexist informal survey…
If you’re selling it to both men and women, I don’t see why it would be sexist. And it’s probably a more effective slogan over all than “keeps your lips from cracking so badly in cold weather that they bleed”, which is my reason for using lip balm.
I seem to recall a commercial from the Joe Biden Era for a hair care product that used the slogan, “Makes your hair touchably soft.”
First mistake, asking Ms. Foxx before asking Lucretia. Second mistake, asking Ms. Foxx at all. Third mistake, telling Lucretia that you asked Ms. Foxx.
Men use lip balm too. Nothing sexist here.
If you think that’s sexist, YOU’RE sexist.
And if use grease to make your lips soft and smooth. You might be a redneck.