Non Sequitur by Wiley Miller

Non Sequitur

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  1. madKanga

    madKanga said, over 4 years ago

    Good one, Wiley. My pet hate is the ones that suggest that “your baby/family is in danger if you do not use our product”

    Ones that just target my own insecurities (which are many) I can handle.

  2. jimmywfl

    jimmywfl said, over 4 years ago

    The original book on marketing said, ~”our purpose is to make people unhappy and think that our product will make them happy again.”

  3. Destiny23

    Destiny23 said, over 4 years ago

    The stages of product development: Step 1 - Invent a new product. Step 2 - Invent a need for the product.

  4. cdward

    cdward said, over 4 years ago

    I preach a sermon now and then where I say the first ad was in Genesis - then I compare the story of the serpent and Eve with pretty much any commercial. Works like this:

    1. Chat them up to seem friendly (serpent: “Nice trees, huh? Can you eat it all?” Eve: “All but the fruit of the tree of knowledge of good & evil. We’ll die if we eat that.”)
    2. Create doubt about one’s worth (serpent: “You won’t die if you eat it. You’ll just be like God. As it is, you are NOT very godlike.”)
    3. Supply a “cure” for that doubt (serpent: “But if you eat the fruit, you’ll be just fine.” Eve: “Oh, okay.”)

  5. nonsequitous

    nonsequitous said, over 4 years ago

    Step 1 - Invent a new product. Step 2 - Invent a need for the product.

    Heh. Saw a documentary about an ad campaign once. They started with the look and feel of the ad campaign, then worked backwards from there. The last step was the product.

    I’m not kidding.

    the first ad was in Genesis

    I’d say God was the first real estate agent - “You’ll love it here - trust me! Just stay out of the orchard. Too many snakes.”

    And the first yenta. “She’s a really nice girl, Adam. And an arm and a leg, my services shouldn’t be costing you.”

    One of CarTalk’s puzzler’s once was about an ad man who promised to double sales of a certain retail home product for his client by adding one word to the label.

    Any guesses? Name the product and the one word.

    No fair posting the answer if you already know.

  6. Tanya

    Tanya said, over 4 years ago

    Too early in the morning to rack my brain to find answers to anything right now… lol

  7. david

    david GoComics PRO Member said, over 4 years ago

    The reason I read comics is that I DON’T have to think!

  8. Gregory Coyne

    Gregory Coyne GoComics PRO Member said, over 4 years ago

    This could also work for Extenz adds. To which women might say “Welcome to our world”.

  9. ds133

    ds133 said, over 4 years ago

    I don’t know the product, but was the word ‘new’ or ‘improved’?

    I never actually got why those words are always paired on products. “It’s new and improved!” And then I try to figure out how they could possible have improved something when its new.

  10. Plods with Beer ( did I mention beer? )

    Plods with Beer ( did I mention beer? ) GoComics PRO Member said, over 4 years ago

    scare tactics have been around for years….I had a life insurance salesman ask me if I wanted my family to remember me fondly.

    I told him I wanted them to remember me as I am …

    A Pr!^&…

    He left.

    Sorry, I don’t remember who I stole the line from, Carlin maybe? but it worked.

  11. Submachine

    Submachine said, over 4 years ago

    Destiny 23 said The stages of product development: Step 1 - Invent a new product. Step 2 - Invent a need for the product

    one more step Step 3 - Invent “new and improved”.

  12. Craig Linder

    Craig Linder GoComics PRO Member said, over 4 years ago

    Back in the day, Cincinnati had a great independent rock station, WEBN, which did some great satire. One of their best was a series of fake commercials for Brute Force Cybernetics, “The company that creates a need and then fills it.”

    Wiley would have fit right in as a writer for them.

  13. Citizen GROG!

    Citizen GROG! GoComics PRO Member said, over 4 years ago

    Well at least they don’t have to invent gullible people. There are plenty of them already out there.

  14. puddleglum1066

    puddleglum1066 said, over 4 years ago

    Wiley, you’re slipping behind the times. Modern marketing has figured out how to get the sucker–I mean, consumer–to not only pay for the product, but to pay up front for the ad as well. Consider, for instance, those extra-cost “services” that let you watch movie trailers and other ads on your cell phone. Yep, pay an extra monthly fee for the privilege of seeing ads. Wow, sign me up… and while you’re at it, shove the old Crayola Oblongata all the way up into my frontal lobes, Dr. Moe…

  15. johndh123

    johndh123 said, over 4 years ago

    Great stuff! How about this one from a past quipster…

    “Advertising is the art of convincing people to spend money they don’t have for something they don’t need. ”

    Will Rogers

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