Luann Againn by Greg Evans

Luann Againn

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  1. IamJayBluE

    IamJayBluE said, over 1 year ago

    They will have scent the wrong message……

  2. Blackwolff9

    Blackwolff9 GoComics PRO Member said, over 1 year ago

    I’ve heard of all those brands except “Nuance”.

  3. firedome

    firedome said, over 1 year ago

    an aviance night? (early ’80’s tv commercial reference)

  4. suzibuy

    suzibuy GoComics PRO Member said, over 1 year ago

    O M G !!! Don’t use the White Shoulders. You will smell like my late mother-in-law and no one should smell like that!

  5. emjaycee

    emjaycee GoComics PRO Member said, over 1 year ago

    @suzibuy

    One of many reasons I dumped my ex-BF: he wanted me to wear “White Shoulders” because it reminded him of his mom. Call AAA for a TripTik, we are not taking that street, OEdipus!

  6. emjaycee

    emjaycee GoComics PRO Member said, over 1 year ago

    @firedome

    Close: 1975.


    Aviance’s “Night” Campaign
    Despite having a scent described by its own marketing director as “not that appealing,” Aviance perfume proved to be a smash for Prince Matchabelli. Mark Larcy, now the president of Parfums de Coeur, was the marketing director who put together a successful campaign designed to play to the insecurities and desires of stay-at-home wives in the mid-1970s. The “I’m going to have an Aviance night” campaign sought to “…reassure the traditional housewife that she was still alluring, still exciting, and still able to be wild and carefree with the man she loved,” wrote brand historian Anita Louise Coryell.
    Debuting in September 1975, the campaign’s original commercial was built around the proverbial “lingerie-clad wife meets husband at the door” motif. The spot features a woman transforming herself from housewife to lover-with Aviance as the latchkey. The housewife “throws off her unsightly cleaning clothes, including her bandana wrapped around her hair, dons an alluring negligee, coifs her hair, puts on makeup, and sprays herself with Aviance. She greets her husband at the door with a fetching look, and he gives her the once-over. His eyes light up with approval,” wrote Coryell. Anticipation may have been on his mind. The spot’s jingle was especially catchy: “I’ve been sweet and I’ve been good, I’ve had a whole full day of motherhood, but I’m gonna have an Aviance night.”
    Short-lived, the spots ran intermittently for four months in 1975. The print campaign consisted of a four-color, full-page shot of the husband leaning against the doorway, as seen through the bare legs of what is assumed to be his horizontally positioned wife (see fig. 9.2). She raises the knee of one of her legs to create a triangle that frames the scene.
    The ads were designed to appeal to an emergent segment of the population-women who were staying home in an era when more feminist-minded women were entering the workforce. In-depth research commissioned by Larcy found what he described as, “The stay-at-homes visualized their husbands at work with voluptuous, liberated women.” In addition, research revealed that women used fragrance to assist with role transformation-it helped them move from mother and wife to a sexual partner, or what Larcy described as “their better sexy shelf.” Aviance was positioned as the fragrance that would assist in that transformation.
    Despite subsequent criticism about the way the woman in the ad is objectified-whose only worth to her man is as a sexual plaything-women played an integral role in the campaign’s development. The research effort was led by a female sociologist who was able to tap not only the insecurities, but the predilections and aspirations of women in the focus groups. In addition, the ad was produced by the female-agency Advertising to Women, the only agency to understand the product’s positioning, said Larcy. Even the jingle was created by the agency’s president, Lois Geraci Ernst.
    In spite of its unappealing “strong, slightly musky scent,” the spot resonated with women. Aviance sold over $7 million its first year and the ad was selected by Advertising Age as one of the best commercials in 1975. In the 1980s, sexualized women would continue to be a mainstay in fragrance advertising, but women were just as apt to objectify as to be objectified.


    http://www.aef.com/on_campus/classroom/book_excerpts/data/2476 – “The Erotic History of Advertising”

  7. Jean

    Jean said, over 1 year ago

    I seldom to never wear perfume anymore. I use a scented body spray and it works fine plus is never too strong.

  8. PoodleGroomer

    PoodleGroomer said, over 1 year ago

    t may be the scent of my dreams, but even my dreams don’t have that kind of money.

  9. mwbarr

    mwbarr GoComics PRO Member said, over 1 year ago

    Isn’t that “Heaven Scent”?

  10. keith williams

    keith williams said, over 1 year ago

    Napoleon wrote Josaphine he would be home in 2 weeks, DONT BATHE. He knew what he wanted

  11. Terri Brittingham

    Terri Brittingham said, over 1 year ago

    Ugh- and they still don’t smell as obnoxious at that Abercrombie store at the mall.

  12. comicsssfan

    comicsssfan said, over 1 year ago

    @keith williams

    Of course this was taught in middle school history?

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