Advertisers discovered back in the 1950s that while you couldn’t say your product was “better” than the competition, without proof; you could say that your product was “the best” since that could be neither proven nor disproven with any degree of certainty! Waffle Words Rule!
Actually you could disprove it once you had a list of criteria. Otherwise it is a fudge at best. Since best is better than all the rest which should be quantitatively proven. Blind testing would also do so concerning persons liking it or not. That is what science does.
ViscountNik over 6 years ago
“The Best Pizza In Town”… a sign out front of every pizza joint I’ve walked into.
wellis1947 Premium Member over 6 years ago
Advertisers discovered back in the 1950s that while you couldn’t say your product was “better” than the competition, without proof; you could say that your product was “the best” since that could be neither proven nor disproven with any degree of certainty! Waffle Words Rule!
Night-Gaunt49[Bozo is Boffo] over 6 years ago
Actually you could disprove it once you had a list of criteria. Otherwise it is a fudge at best. Since best is better than all the rest which should be quantitatively proven. Blind testing would also do so concerning persons liking it or not. That is what science does.
Christopher Vickers over 6 years ago
Kind of nice to see Carolina as the voice of reason for a change.