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Oct 6, 2012
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Frank: Today, business expert, Professor Ernie, will answer questions. The first is from an upholsterer who has lots of business but loses money on every order. 
Ernest: The problem is that you're covering everything except your costs!
Frank: The owner of a baseball team wants to know if he should re-sign the team's best player, the league leader in doubles and triples. 
Ernest: I don't think you can afford the high base salary. 
Frank: And a perfume company is struggling to survive. Their strategy has been only to produce exotic fragrances. 
Ernest: The problem is obvious! It's your complete lack of common scents!
Oct 8, 2012
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