Pearls Before Swine by Stephan Pastis for September 26, 2004

Transcript:

"Where's Rat today?" "He's out trying to capture the age 40 to 55 female demograpic." "Say what?" "He did some research and found that our strip's worst demographic is women between the ages of 40 to 55." "Why don't they like us?" "We're too cynical...too dark...They're looking for something a little more uplifting." "So what are we gonna do?" "He says we're gonna find something that appeals to that demographic and just rip if off." "But won't we get sued?" "That's what I said...but he says the transformation will be so gradual and subtle that most people won't even notice the changed format, much less figure out what it is we're ripping off..." "...Just be the best you you can be." "Oh, thank you. Oprat." "OPRAT"