Because back in the old radio days the majority of advertisements were for soaps. Tide etc.
Don’t you just love the irony?
I find this really interesting and the comments in particular. stilwillc has a point. Every reader has their own perspective and would rewrite it to that perspective and/or correct what is necessary. I’ve done my fair share of public speaking and have learned that I can’t speak from bullet points unless I’ve given the talk several times. For the “one off” presentations, I print them out in large type, word for word, to keep me on track. Then, if the organization wants a transcript of it, I rewrite it to be intelligible to the reader. Speaking and writing to a topic are two distinctively different processes. I know that’s not the point here, but it’s a valid variation.
April 03, 2015