Rudy Park by Darrin Bell and Theron Heir for April 19, 2006
"How much are we cutting prices for our grand opening sale?" "You're missing the point." "Sales are about creating mood, giving consumers an exciting new opportunity." "They're about the joy of buying, consuming, experiencing the thrill of getting something you really want in a supportive environment." "We're actually raising prices." "Our way of saying thanks."