The public first got a look at Quaker Puffed Rice at the St. Louis World’s Fair of 1904, when eight bronze cannons exploded rice over the heads of a huge crowd. When rice kernels are heated under high pressure and exposed to steam, the kernels expand rapidly. You might even say they explode. The result is puffed rice.
Sales of Quaker Puffed Rice Cereal were fairly lackluster from the time they were created until 1913.
In 1913, an advertising man named Claude C. Hopkins was assigned to help create an ad campaign for the cereal. Hopkins toured the Quaker factories looking for ideas. When he realized that puffed rice was actually made by using puffing guns (flash pressurizing and heating the grain until it expands or explodes), he let the cereal’s manufacturing process speak for itself.
Quaker Puffed Rice’s new slogan, “The grains that are shot from guns”, was a huge success. Sales of the cereal “shot”through the roof.
margueritem over 11 years ago
Good point, I never thought of that.
finale over 11 years ago
Swords into plowshares. Logical!
comicnut4636 over 11 years ago
The public first got a look at Quaker Puffed Rice at the St. Louis World’s Fair of 1904, when eight bronze cannons exploded rice over the heads of a huge crowd. When rice kernels are heated under high pressure and exposed to steam, the kernels expand rapidly. You might even say they explode. The result is puffed rice.
Sales of Quaker Puffed Rice Cereal were fairly lackluster from the time they were created until 1913.
In 1913, an advertising man named Claude C. Hopkins was assigned to help create an ad campaign for the cereal. Hopkins toured the Quaker factories looking for ideas. When he realized that puffed rice was actually made by using puffing guns (flash pressurizing and heating the grain until it expands or explodes), he let the cereal’s manufacturing process speak for itself.
Quaker Puffed Rice’s new slogan, “The grains that are shot from guns”, was a huge success. Sales of the cereal “shot”through the roof.
Dana Kuhar Premium Member over 11 years ago
I still get “Tom’s of Maine” products confused with “Tom of Finland”.