Calvin and Hobbes by Bill Watterson for May 05, 1992
Calvin: Oh boy, the new issue of "Chewing"! Hobbes: You get a magazine? Calvin: Wow, this looks great! "Special sugarless gum issue - choosing an artificial sweetener that's right for you....tongue exercises for bigger bubbles...rad fashion kneepads for walking and chewing....plus an interview with Bazooka Joe!" See, it's all target marketing! Advertisers don't waste their time on mass audiences any more. They find your special interest and they nail you! Hobbes: As if advertising wasn't intrusive enough before. Calvin: Ooh, the '92 Spearmints are out! I gotta get to a store!