During periods of price inflation, retailers must raise prices to keep from losing money as the purchasing power of the dollar is drained off by the government. But the public tends to see only that the store is charging more, and they think this is somehow wrong, so the retailers had to find other ways to soften the blow of rising prices. Their solution was to down-size many products. The former half-gallon of ice cream is now 1.75 or 1.5 quarts, the 7-1/2 oz. can of tuna is now as small as 5 ounces, etc. All this is to hide the fact that thanks to government mismanagement of the money supply, the dollar is the new dime.