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Joe Vanilla is your average, ordinary, regular guy -- working in today’s corporate setting, dealing with life’s little hardships and inconveniences and celebrating its achievements. He faces silly office politics, administrivia, confusing technology, iPods, ATMS, facebook, fumbled interpersonal relationships, and other pushes and pulls of contemporary life. Joe is our everyday protagonist. Relevant. Quick witted. Playful. Ironic and timely.