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Calvin and Hobbes

By Bill Watterson
314,805
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May 4, 1992
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Calvin:  Oh boy, the new issue of "Chewing"!  Hobbes:  You get a magazine?  Calvin:  Wow, this looks great!  "Special sugarless gum issue - choosing an artificial sweetener that's right for you....tongue exercises for bigger bubbles...rad fashion kneepads for walking and chewing....plus an interview with Bazooka Joe!"  See, it's all target marketing!  Advertisers don't waste their time on mass audiences any more.  They find your special interest and they nail you!  Hobbes:  As if advertising wasn't intrusive enough before.  Calvin:  Ooh, the '92 Spearmints are out!  I gotta get to a store!
May 6, 1992
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