Around these parts, where Cal Ripken, Jr. has processed from a baseball hero to a cottage industry, one of the initial steps in that process, not long after he broke Lou Gehrig’s consecutive game streak, was the establishment of a Ripken Museum. A friend of mine was the first head of that museum; and they erected a billboard on a heavily traveled route in the Aberdeen (MD) area. There were only two words on the billboard, in huge, larger-than-second-coming type: RIPKIN MUSEUM. Note the misspelling of Ripken. And the museum head swears that billboard was proofed more than once before it was put up. Whoops!