Barney & Clyde by Gene Weingarten, Dan Weingarten & David Clark

Barney & Clyde

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  1. yousir

    yousir said, about 1 year ago

    Haven’t magazines been doing something like this for a long time: 1) Come up with a list of 10 best restaurants. 2) Mock-up magazine covers — suitable for framing — that announce the list. 3) Go to the restaurants and sell advertising against the editorial content. 4) Profit. Not that it’s right; but it’s not exactly wrong, is it? The survey results are still pretty genuine, aren’t they?

  2. finale

    finale said, about 1 year ago

    @yousir

    Famously done in Airline magazines.

  3. LOWRIDER84

    LOWRIDER84 said, about 1 year ago

    @yousir

    There is a magazine called Consumer’s Digest that sells “Best Buy” picks to the product manufacturers. They are NOT affiliated with Consumer’s Report, but most people think they are interchangeable.

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