Actually, the Titanic sinking WAS covered by SPIN, but of a different form. The ship was dangerously designed, corruptly built (all kinds of cheating on the welding, etc.), and not very carefully navigated. A fair verdict would have ruined the company. So, building on the totally fallacious “unsinkable” ad campaign, the Star Line claimed that it was hubris — human vanity, thinking that they were above nature — that was at fault. Because hubris, unlike negligence, is not a tort. And they got away with it. They did not have to pay the millions upon millions of compensation that they ought to have. And the hubris story was repeated for a century.