Non Sequitur by Wiley Miller for October 03, 2007
Danae: OK... we've got a client, Jeffrey! They want us to refute the rumors about their product being hazardous... Jeffrey: Umm... years of research producing hard facts isn't a rumor, Danae! How are we supposed to refute it? Danae: Simple! Just take all that research... then say the exact opposite in a press release with some geek-speak mixed in to make it sound sciency, and, presto... the media gives it equal weight! Jeffrey: When does ethics ever come into the picture? Danae: When the client's check doesn't clear.