Look for something people need, then fill the need. A few years ago, a teenage girl in England noticed that people in China like to give their children Americanized names—and some of the kids were being named Cinderella and Gandalf. She started a website to offer a short list of more normal names, and the characteristics associated with each name. She made enough to pay for her college education. Gotta love it.
July 31, 2013