When Windows 98 came out, Microsoft advertised that it fixed over 15 thousand bugs in Windows 95. But even though it was really just a (big) service pack, they sold it – and people bought it – at full price. At that time M$ had two lines of operating systems – an OS for home users that was named after the year it came out, and a buisiness OS that was called NT with a version number. Then they realeased Windows 2000, knowing that many people would assume that it was an upgrade for Windows 98 SE. Only after many people had bought Win 2000 and found out that they couldn’t play their games on it did M$ release a new home OS named using letters (ME). Microsoft isn’t the only company to have done something like this, but I chose to mention this because it’s an obvious example that shows that, when it comes to buisines spractices, ethics have nothing to do with it.