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Dec 1, 2007
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Mark: Why do I still read old media? I miss the ads. Back with entrepreneur Chad Severnson. We were talking about the illogic of bottled water... Man: Right, Mark. We have the purest water supply in the world, and yet we buy billions of bottles of the stuff! Coke and Pepsi bottle municipal tap water as "Dasani" and "Aquafina" and sell it to us at twice the cost of gasoline! Bottled water is a triumph of perceived need over reason - the greatest marketing coup in history. Mark: So that's what inspired Alpin-Diaz? Man: Right. I just knew the world was ready for bottled air! Mark: Ahh! Like a little whiff of Switzerland! Man: Actually, we collect it in Newark, but who cares?
Dec 3, 2007
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