Saturday Morning Breakfast Cereal by Zach Weinersmith for October 25, 2014
Young people today value honesty. For example when companies make errors and publicly apologize, their sales tend to sore. So, the lesson is that we should make our business more transparent? No. According to this analysis, you can make 3.4 errors per year, from which you reap the apology bump without alienating your customers. If the errors don't appear to be due to ethical lapses, you can crank up to 7.2 errors. This represents a potential 48% increase in quarterly revenue. Thus, if we make no errors, we take a massive hit to potential profit. So, today I will be selling mislabeled expired food inventory to a local soup kitchen. Isn't this monstrous? My God... Write that down. We'll use it for the apology.