As an entertainment writer, I deal with copious amounts of salt on a daily basis.
“What do you mean that Diamond Comics Distribution shutting down has left Comicsgate-affiliated publishers as the only ones still getting their comics to retailers?! Do you mean to tell me that our efforts to de-platform them merely led to them seeking alternate means of distribution that turned out to be COVID-proof?”
“What do you mean that ‘Joker’ pulled in a billion dollars internationally despite our efforts to destroy it, and all without a single cent from the Chinese box office?! Do you mean to tell me that we generated so much controversy we actually caused people to go see it anyway?”
“What do you mean that ‘Jem and the Holograms’ failed at the box office?! Do you mean to tell me that in our rush to create a teen-friendly girl power movie we accidentally paved over everything the made the original cartoon daring and progressive?”
Things like that.
Every time the powers-that-be in the world of entertainment have something backfire spectacularly on them, the salty, salty tears begin to flow as they piece together just how badly their efforts to maintain status quo inadvertently destroyed what they were trying to build up.
(Yes, up until “Joker” came out it was taken for granted that it was no longer possible for a film to be a true global blockbuster without a significant showing from the Chinese box office. As a result, many studios preemptively molded their films to be in compliance with Chinese movie standards, much to the chagrin of viewers who felt things to be overly restrictive.
When “Joker” hit it big, it showed that controversy combined with a willingness to challenge taboos and norms could result in a film getting so much hype a Chinese release wouldn’t even be necessary, and so Hollywood was focused on the wrong thing as a means of making money.)