Interestingly enough, in advertising you should NEVER use the word “better”, because that implies a comparison with something else which you must then stand ready to produce proof that it really is better. A fact that no advertiser is willing to do.
You can always claim “best” because that falls under the heading of opinion and requires no factual proof to back it up.
Shorthand – “better” requires substantiation – “best” does not as it is opinion.
The upshoot of it all is that quite often what you’re hearing is NOT what they’re saying.
Interestingly enough, in advertising you should NEVER use the word “better”, because that implies a comparison with something else which you must then stand ready to produce proof that it really is better. A fact that no advertiser is willing to do.
You can always claim “best” because that falls under the heading of opinion and requires no factual proof to back it up.
Shorthand – “better” requires substantiation – “best” does not as it is opinion.
The upshoot of it all is that quite often what you’re hearing is NOT what they’re saying.