Doonesbury by Garry Trudeau for June 01, 2014
Zonker: Hmm... feels like we're still missing something... but what? I know-- a motto! Nephew, I think Z+Z Bud needs a motto, some sort of company slogan. Zipper: Like what? Zonker: Not sure, but it can't be something that creates false expectations... Google chose "Don't Be Evil," and they get called on it every day... They've had issues with privacy, copyright, censorship, page ranking, search results, cached data, restraint of trade, anti-trust, energy consumption, tax avoidance, and political donations! Zipper: How about "Don't Be Google?" Zonker: Perfect! Sounds ethical, but doesn't overpromise!