Cul de Sac by Richard Thompson for June 17, 2012
Alice: Here's what I've learned after years of watching T commercials and hanging around in grocery stores. Cereal brands begin life as simple shapes in one flavor. Once it's firmly established, a Sugar Frosted variant appears. Suddenly a flavored mutation emerges. It's always strawberry. The packaging is now a garish pink, increasing the brand's visibility. The assort of flavors expands uncontrollably. Once vanilla appears, chocolate is inevitable. A cereal-craving mascot is spontaneously generated. And the cereal reaches the peak of its evolution - the addition of marshmallows. Wouldn't it be easier if, instead of starting with cereal, they started with marshmallows? Dill: Adults are so dumb. Voice: Alice! Why are there boxes of cereal all over the living room?