Calvin and Hobbes by Bill Watterson for March 23, 1993
Hobbes: Scientific names? Calvin: Sure. Scientists come up with great, wild theories, cut then they give them dill, unimaginative names. For example, scientists think space is full of mysterious, invisible mass, so what do they call it? "Dark matter"! Duhh! I tell you, there's a fortune to be made here! Hobbes: I like to say "Quark"! Quark, quark, quark, quark! Calvin: Instead of making an idiot of yourself, why don't you go find me some scientists?