Calvin and Hobbes by Bill Watterson for August 27, 1992
Calvin: I wish my shirt had a logo of a product on it. A good shirt turns the wearer into a walking corporate billboard! It says to the world, "My identity is so wrapped up in what I buy that I paid the company to advertise its products!" Hobbes: You'd admit that? Calvin: Oh sure. Endorsing products is the American way to express individuality.