I agree, although athletes and coaches wouldn’t make the kind of money they do if it was more than the market can bear. Until people stop spending $50-100 per ticket to attend their games (or stop watching them on TV, which would lead to sponsors dropping out), we won’t see contract values go down. Most of us would have a hard time turning down an offer of millions of dollars out of altruism.
I agree, although athletes and coaches wouldn’t make the kind of money they do if it was more than the market can bear. Until people stop spending $50-100 per ticket to attend their games (or stop watching them on TV, which would lead to sponsors dropping out), we won’t see contract values go down. Most of us would have a hard time turning down an offer of millions of dollars out of altruism.