In a time when our president said we must all share the burden of reducing our national debt, it would seem that every government agency would be only to happy to step forward and trim their budget. The Corporation for Public Broadcasting (CPB) is a non-profit corporation created by an act of the United States Congress and funded by the United States federal government to promote public broadcasting. Between 15 and 20 percent of the aggregate revenues of all public broadcasting stations have been funded from federal sources, principally through the CPBPublic broadcasting stations are funded by a combination of private donations from listeners and viewers, foundations and corporations (59.4% of 2010 total revenues of all stations), state and local taxes (21.8% of 2010 total revenues), local and national underwriting, and federal funds, principally through the CPB (15.5% of 2010 total revenues).Sesame Street – a product of The Children’s Television Workshop – has become a huge success AND i since 1998 it has corporate sponsors.As a result of Cooney’s initial proposal in 1968, the Carnegie Institute awarded her an $8 million ($51 million in 2012 dollars2) grant to create a new children’s television program and establish the CTW,338 renamed in 2000 to the Sesame Workshop (SW). Cooney and Morrisett procured additional multi-million dollar grants from the US federal government, The Arthur Vining Davis Foundations CPB and the Ford Foundation.In 1998, the CTW accepted corporate sponsorship to raise funds for Sesame Street and other projects. For the first time, they allowed short advertisements by indoor playground manufacturer Discovery Zone, their first corporate sponsor, to air before and after each episode. Big Bird is doing fine and will continue to prosper without the funds from government.
Stuart Carlson and Jerry Resler