My ex-Brother-In-Law was sufficiently enamored of the Volvo sedan (no idea if it was the same model) that he conned his grandmother into buying him one as a Wedding Present.
Eventually he realized that the Volvo (“best car in the world”, etc.) was spending more time in the shop than on the road, and that he had to buy a Chevy in order to have something to drive between repairs.
OTOH, ‘bout 1973, a buddy of mine bought a new Chevy, and ended up owning a Mercedes/Volvo agency. He had to sell the Chevy, but couldn’t force himself to drive a Mercedes. Nice Volvo sedan….
I once considered a Rolls Royce. I had enough money to pull off a down payment, and figured that 25 years years might be a nice way to play. Then I thought about it. Driving the same car for 25 years….
(Just happened to think. I have two “luxury” cars now. The newest is a ’99…. Getting close to that 25 years….)