Non Sequitur by Wiley Miller for May 18, 2017

Sometimes focus groups just don’t get it right.

Thought the same thing, Flash.

BC did that years ago as an improvement to the square wheel, it eliminated one of the bumps.

The focus group was born, and progress took a step back.

Lesson: Eat a big ol’ powdered doughnut and invent things…..Easy Peasy…

That’ll stop it from rolling away.

B.C.

Focus group. That must be next of kin to “think tank”.

That’s just “dreamware,” I have a real product.

Building pyramids before inventing the wheel makes sense… maybe not.

Focus groups often seem to suffer from myopia. They produce very strange product names, slogans, and logos, awful tv programs, and really poor political campaign themes. And look where the last one got us.

Camel: horse that was designed by a focus group

It’ll never roll.

The unicorn would only take the cart to Starbucks.

Reminds me of something from The Hitchhiker’s Guide to the Galaxy. The Golgofrinchans are stuck on a prehistoric Earth. They’ve been trying to develop the wheel, but they’re stuck on what color it should be.

By the way, does anyone know if it’s possible to insert italics into these comments? I can get bold by putting a * before and after a word or phrase.

But did they say anything about cupholders?

It wouldn’t go anywhere, but he sold a bunch of them.

It’s the age old conflict of aesthetics vrs. engineering.

I invented the square wheel. Great for going up and down the stairs….

Prehistoric Apple.

It’s not the focus groups, its the bosses.

Focus groups are why our current movies are so mundane and predictable.

Group decisions are usually rife with politics!

What they should do is simply ask the buyers what they look for and what they don’t like Toyota did it for years and it worked very well. The same would work here if they would only ask us before they make a change…