Actually, I think 1970 was when we really did start, in a small way. Former freaks, maturing Hippies began to work toward recycling, reducing emissions and many other initiatives. Many of these initiatives became legislation. It grew to a point that President Carter installed solar panels on the White House. That was probably the high-water mark. Reagan ridiculed Carter in his campaign ads, mocking the President’s candid speech to all Americans to guard against waste, try not to consume so much (Oh, horrors!) try to keep our planet healthy. One of the first things Reagan did as president was to remove the solar panels from the W.H. We were then treated to twelve years of Republican rule. Corporate/Industrial America got their way. And here we are.