90% of salespeople give up on the first “no”. The others fall by the wayside in percentual terms proportionate with the number of rejections. It’s the salesperson who calls back the 12th time who makes the sale. Of course, they have no friends, live lonely, embittered lives, and have left a trail of broken bodies and resentment behind them, but they can sure enjoy that big bonus and that fancy car. Every moment is a choice, and every choice has prices and benefits.