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Aug 31, 1998
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Mike:  I don't see how we could go public, Bern.  It's too late to create buzz on Mikim...  Bernie:  True.  But you might be able to create second-wave buzz.  Mike:  Second-wave buzz?  Bernie:  Right.  Buzz about buzz.  You put the word out that everyone is talking about Mikim!  Mike:  Even if they're not?  Bernie:  Especially if they're not!  You want people to worry that they've missed out.  Mike:  On what?  Bernie:  The original buzz!  You want them ready to kill themselves!
Sep 2, 1998
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