Comments (56) (Please sign in to comment)

1. 

   Dogsniff said, about 1 year ago

   Hyper? Oh, by all means little buddy, more hyper!
2. 

   LX013 said, about 1 year ago

   Read the ad!
3. 

   Hobbes said, about 1 year ago

   
   This isn’t the first time that Calvin was concerned about spending money to achieve coolness.
   
   Click here: Calvin and Hobbes (1986)
   
   
   
   
   Perhaps today’s Calvin and Hobbes strip helped to inspire the following Non Sequitur comic:
   
   Click here: Non Sequitur (2009)
   
   
4. 

   margueritem said, about 1 year ago

   Pay attention to Hobbes, Calvin.
5. 

   dpaksundar said, about 1 year ago

   I like Hobbes’ reaction… But why isn’t Hobbes interested in gums??!!
6. 

   gmartin997 said, about 1 year ago

   I thought that’s what advertising was; to create a need. How can we dumb humans know what we need unless somebody tells us we need it; and what greater need than satisfying emotional insecurity.
7. 

   masterskrain said, about 1 year ago

   And now you know the ONLY reason that anyone has ever spent $50.000 on a Corvette…it sure wasn’t because they are a good car!
8. 

   saywhatwhat said, about 1 year ago

   @dpaksundar

   Real tigers don’t chew gum (and stuffed tigers can’t).
9. 

   orinoco womble said, about 1 year ago

   A famous 19th century US financier (whose name escapes me as so many things do) is quoted as saying, “Selling something you have to someone who wants or needs it, is not business. Selling something you don’t have to someone who niether wants nor needs it—this is business!”
10. 

    orinoco womble said, about 1 year ago

    @Hobbes

    I wonder if Watterson had seen the Bill Cosby Show episode “Theo and the Shirt”?
11. 

    jkl555 said, about 1 year ago

    @dpaksundar

    Maybe because the gum advertisers havent tried to reach out to tigers, yet? Perhaps gum with tuna fish flavor would make Hobbes more interested.
12. 

    JohnnyDiego said, about 1 year ago

    @gmartin997

    I read yesterday that you have a hard time reading the Peanuts strips that Hobbes posts because they are so small.

    Me too.

    Try Ctrl/+ or Ctrl/scroll.

    That works for me.
13. 

    Astute Social Observer said, about 1 year ago

    Hobbes, your post reminded me of another Calvin strip from 1993 (sorry I don’t know how to post anything other than a link):
    http://cdn.svcs.c2.uclick.com/c2/30c8abcc250a102d94d7001438c0f03b

    Plus the story arc with the propeller beanie. Marketing is in our lives so much but we barely notice it because of all the din from other things.
14. 

    Hobbes said, about 1 year ago

    Thanks, Astute Social Observer. That’s a good one. Even in the case of things that we do know exist, we used to be protected from wasting our money in many cases simply because we were unable to locate the items. But now with the Web and especially eBay, we can just continue searching and eventually find what we really don’t need, and then buy it.
15. 

    Hobbes said, about 1 year ago

    Thanks, JohnnyDiego. Ctrl/+ and Ctrl/scroll work great for me in Firefox. I would add that it may be necessary to press “Control” and “Plus” together repeatedly until the text is large enough. The opposite, to reduce the text, is pressing “Control” and “Minus” together.
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